Hobby UP
New Years Resolutions rarely make it past the first 3 months of the year. But what if they could? Hobby Up helps you stay motivated by monitoring your progress and incentivising to continue with your hobbies by rewarding you with badges and in-app prizes.
In App Rewards
I designed various sets of badges for our users to win after hitting various milestones within their hobby.
Process
The wonky illustration style and branding mirrors the nature of starting a new hobby- imperfect, brave and fun.
I started out with a clear vision of how I wanted the characters to feel and built the rest of the illustrated elements around that.
Credits
Creative Direction: Viola Hunter
Illustration: Viola Hunter